The impact of HTML5 on Organisations:

Social tool considerations:

Before organisations adopt a new social tool,  one should check if the website is developed in the new HTML5 standard. Maine (2011) Percentage of web sites using HTML5 still only accounts for 34% of the websites on the web. This means that the social tool an organisation adopts has a high chance that it won’t have mobile support.

  Maine (2011) Percentage of web sites using HTML5

Mobile device differences are narrowed with HTML5. HTML5 is designed to allow any web browser to run complete multimedia content like video, with no 3^rd party add-ons. Its new standard will give browsers a computing platform that is universal in nature and  users could do everything with their mobile from accessing social networks, editing documents, watching movies, listening to music or playing  games. HTML5 can be seen as the biggest evolution in Web standards, allowing consumers to truly access any content remotely and independent of devices or locations (Korkmaz and Park, 2011).

Semantic Web and Big Data together

The World Wide Web Consortium (W3C) is leading the Semantic Web collaborative movement by introducing the HTML5 standard. Common data formats are promoted in this new standard of the Web. This builds on the Resource Description Framework (RDF) of the W3C. By encouraging semantic content through the HTML5 standard, current semi-structured and unstructured web documents will be fused and  converted into a “web of data”.

Attributes, attribute values and Elements have certain meanings to them defined by the HTML5 standard. These Tag definitions allow search engines or web browsers to use and present documents in ways the author might not have considered.

According to the W3C, "The Semantic Web provides a common framework that allows data to be shared and reused across applications, enterprises and community boundaries." (World Wide Web Consortium (W3C). W3C Semantic Web Activity)

WEB 3.0

I recently attended a lecture on Web 3.0 by Mr. Lusapho Njenge.  In this lecture he highlighted what Web 3.0 is (Njenge, 2013):

—  The capability of obtaining contextual information from a web search.

—  The ability to obtain information drawn from a variety of previously incompatible or walled applications or sources.

—  The engagement of all types of devices and machines in the data creation, data usage and communication process that informs our daily lives, our work, our businesses.

HTML5 addresses these requirements of Web 3.0. With its semantic mark-up, which will provide a meaningful webpage structure, ambiguity is eliminated.  These structural enhancements are core to the idea of Web 3.0 visioned by Tim Berners-Lee. This new semantic mark-up will allow computers and people to generate knowledge by rapidly connecting datasets that includes these marked data structures in webpages. Incompatible sources are now standardised through HTML5, giving meaning to the web, ultimately allowing search engines like Google to be more specific with search results (Na and DeRocher, 2011).

Advertising

In December 2011, research firm Strategy Analytics, forecast that sales of HTML5 compatible phones,  will top 1 billion in 2013 (Internet & Media - CNET News, HTML5-enabled phones to hit 1 billion in sales in 2013).

Video advertising can happen more often with HTML5, for example, an internet user browsing a  web page with a mobile device; one can monitor the users shopping activity and deliver real time video adverts on products that the user found interesting.

Development

Duplicated effort in building cross-platform applications can be avoided by using HTML5. Padley (2011) showed how publishers can improve time to market, deliver more future-proof applications and reduce development costs.

References

Internet & Media - CNET News, HTML5-enabled phones to hit 1 billion in sales in 2013. http://news.cnet.com/8301-1023_3-57339156-93/html5-enabled-phones-to-hit-1-billion-in-sales-in-2013/. Retrieved 29 September 2013.

Njenge, L, (2013). Web 3.0 Trends. http://web3point0trends.blogspot.com/. Retrieved 29 September 2013.

Korkmaz, B., Lee, R., and Park, I. (2011). How new Internet standards will finally deliver a mobile revolution. McKinsey Quarterly, (3), 47-53.

Na, D. Y., and DeRocher, B. C. (2011). HTML5: What’s Different for User Experience Design and the Web?. Connectivity and the User Experience, 45.

 

Padley, R. (2011). HTML5–bridging the mobile platform gap: mobile technologies in scholarly communication. Serials: The Journal for the Serials Community, 24, S32-S39.

 

World Wide Web Consortium (W3C). W3C Semantic Web Activity.  November 7, 2011. http://www.w3.org/2001/sw/. Retrieved 29 September 2013.